Valentine’s Day just isn’t complete without something sweet, pink, and utterly irresistible—that’s where these Valentine’s Day pink sugar cookie bars come in! I’ve been making these soft, chewy bars for years, and they never fail to bring smiles. The best part? They’re so easy to whip up, even when you’re short on time (because let’s be real, February is busy!). The festive pink color and sprinkles make them perfect for gifting or serving at parties. My kids love helping decorate them, and honestly, I love sneaking bites of the dough—just between us, it’s almost as good as the baked bars!

Why You’ll Love These Valentine’s Day Pink Sugar Cookie Bars
Oh my goodness, where do I even start? These pink sugar cookie bars are my go-to Valentine’s treat for so many reasons! First off, they’re ridiculously easy to make—no cookie cutters or rolling pin required. Just mix, press, and bake. The texture? Absolute perfection. Soft and chewy in the center with just the right amount of crispness at the edges. And that vibrant pink color? It makes them look as sweet as they taste. Trust me, these bars will disappear faster than you can say “Be mine!”
Here’s why they’re special:
- One-bowl wonder (hello, easy cleanup!)
- That dreamy soft-baked texture we all crave
- Festive pink hue that screams Valentine’s Day
- Fun sprinkles make them party-ready
- Perfect for gifting or classroom treats
I’ve made these for school parties, Galentine’s brunches, and even just because—they’re always a hit. The almond extract gives them that little something extra, but don’t worry, you can skip it if you prefer classic vanilla. Either way, you’re in for a treat!

Ingredients for Valentine’s Day Pink Sugar Cookie Bars
Let me tell you about the ingredients – this is where the magic starts! I’ve made these bars so many times I could probably recite this list in my sleep. But don’t worry, everything’s simple and easy to find. The best part? You likely have most of this in your pantry already (and if not, a quick grocery run will do the trick).
For the Cookie Bars
- 1 cup unsalted butter, softened – This is key! Your butter should be soft enough to leave a fingerprint when pressed, but not melted. I usually take mine out about an hour before baking.
- 1½ cups granulated sugar – Just the right amount of sweetness – not too much, not too little.
- 2 large eggs – Room temperature is ideal here. If you forget to take them out, just place them in warm water for 5 minutes.
- 1 tsp vanilla extract – Pure vanilla makes all the difference, but use what you have!
- ½ tsp almond extract – My secret weapon for that bakery-quality flavor. (Psst – skip it if you’re not a fan.)
- 3 cups all-purpose flour – Measure correctly – spoon it into the cup and level it off.
- 1½ tsp baking powder – Fresh stuff, please! It makes them rise just right.
- ½ tsp salt – Trust me, a pinch balances all the sweetness beautifully.
- 2 tbsp pink food coloring – You can use gel or liquid – I prefer gel for more vibrant color.
For Decoration
- ½ cup Valentine’s Day sprinkles – Hearts, X’s and O’s, or just pink and red – whatever makes you happy!
See? Nothing too fancy or complicated. Just good, simple ingredients coming together to make something incredibly special. Now let’s get baking!
How to Make Valentine’s Day Pink Sugar Cookie Bars
Okay, let’s get to the fun part – making these gorgeous pink bars! I promise it’s easier than you think. The first time I made these, I was shocked at how simple they were compared to regular sugar cookies (no rolling pin needed – hallelujah!). Just follow these steps, and you’ll have perfect Valentine’s treats in no time.
Step 1: Prepare the Dough
First things first – preheat that oven to 350°F (175°C). While it’s heating up, grab your mixing bowl and let’s cream that butter and sugar together. I use my trusty hand mixer on medium speed until it’s light and fluffy – about 2 minutes should do it. Then add those eggs one at a time, mixing well after each. Here’s where the magic happens – splash in that vanilla and almond extract (oh, that smell!). In another bowl, whisk together your dry ingredients – flour, baking powder, and salt. Gradually add this to your butter mixture, mixing just until combined. Don’t overmix – we want tender bars!
Step 2: Add Color and Toppings
Now for the fun part – making them pink! Add your food coloring a little at a time until you get that perfect Valentine’s pink. I usually start with 1 tablespoon and add more if needed. Once your dough is beautifully colored, press it evenly into your prepared 9×13 pan. This is where kids love to help – just wash those hands first! Sprinkle those festive Valentine’s sprinkles over the top – be generous! They make the bars look so special.

Step 3: Bake and Cool
Pop those beauties in the oven for 20-25 minutes. You’ll know they’re done when the edges just start turning golden – the center might look slightly underdone, but that’s perfect for chewy bars. Let them cool completely in the pan (I know, the waiting is hard!). Once cooled, lift them out using the parchment paper and cut into squares. Pro tip: Use a sharp knife and wipe it clean between cuts for perfect edges. Now try not to eat them all at once!
Tips for Perfect Valentine’s Day Pink Sugar Cookie Bars
After making these pink sugar cookie bars more times than I can count, I’ve picked up some tricks that make them absolutely foolproof! First, for that dreamy soft texture, pull them out when the edges are just barely golden – the center should still look slightly underbaked. They’ll firm up as they cool, promise! To store, keep them in an airtight container at room temperature – they’ll stay fresh for up to 5 days (if they last that long!). For even color, mix the food coloring in gradually – I add it right after the eggs so it blends perfectly. And here’s my secret: if your sprinkles sink while baking, press extras into the warm bars right out of the oven – instant festive fix!
Variations for Valentine’s Day Pink Sugar Cookie Bars
Oh, the things you can do with this recipe! My favorite part is playing around with different flavors and decorations. Want to change it up? Try swapping almond extract for lemon – it gives the bars a fresh, bright taste that’s just dreamy. Or skip food coloring and use freeze-dried strawberry powder for natural pink color (plus a fruity twist!). For toppings, candied rose petals or white chocolate drizzle make them extra fancy. Got dietary needs? Simple! Just swap in your favorite gluten-free flour blend – I’ve done it with great success. The possibilities are endless!
How to Store Valentine’s Day Pink Sugar Cookie Bars
Okay, let’s talk storage – because I know you’ll want these beauties to last (though in my house, they never do!). First rule: let them cool completely before storing – no cheating! Then pop them in an airtight container with parchment between layers. They’ll stay fresh and chewy at room temperature for about 5 days. Want to freeze them? Easy! Wrap individual bars in plastic wrap, then tuck them into a freezer bag. They’ll keep for up to 3 months – just thaw at room temperature when the Valentine’s craving hits!

Nutritional Information for Valentine’s Day Pink Sugar Cookie Bars
Just a quick note about nutrition – these numbers are estimates since ingredients vary by brand. A little treat like this is all about balance, right? Enjoy them in moderation (or not – I won’t judge!). The exact calories and nutrients might change slightly depending on your specific ingredients.
Frequently Asked Questions About Valentine’s Day Pink Sugar Cookie Bars
I get so many questions about these pink sugar cookie bars – and I love sharing all my tips and tricks! Here are the answers to the questions I hear most often from friends and readers. Trust me, I’ve tried every variation under the sun with this recipe, so I know what works (and what doesn’t!).
Can I use natural food coloring instead of artificial?
Absolutely! I’ve had great success with beet powder or freeze-dried strawberry powder for natural pink color. Just mix about 1-2 tablespoons into your dry ingredients before adding them to the wet mixture. The color won’t be quite as vibrant as artificial coloring, but it’ll give you a lovely soft pink hue. Pro tip: Add a teaspoon of lemon juice to help the color pop!
How long do these cookie bars stay fresh?
In my experience, they’re best within 3 days if stored properly in an airtight container at room temperature. After that, they start to dry out a bit – though in my house, they never last that long! If you need them to last longer, you can refrigerate them for up to a week, but let them come to room temperature before serving for the best texture.
Can I freeze Valentine’s Day pink sugar cookie bars?
You bet! These freeze beautifully. I like to cut them first, then wrap individual bars tightly in plastic wrap before placing them in a freezer bag. They’ll keep for up to 3 months this way. When you’re ready to enjoy, just thaw at room temperature for about an hour. The sprinkles might lose a tiny bit of their crunch, but the flavor and texture stay perfect!
Can I make these bars ahead of time for a party?
Oh honey, these are my go-to make-ahead treat! I often bake them 1-2 days before an event. The flavor actually improves slightly as the ingredients meld together. Just wait to add the sprinkles until right before serving if you want them looking their absolute best. Store the uncut baked bars at room temperature under a cake dome or in an airtight container, then add fresh sprinkles and cut when you’re ready to serve.
What if I don’t have almond extract?
No worries at all! The almond extract adds a lovely depth of flavor, but the bars are still delicious without it. Just increase the vanilla extract to 1½ teaspoons. You could also try other extracts like lemon or coconut for fun variations – I’ve done both with great results. The beauty of this recipe is how adaptable it is!
Share Your Valentine’s Day Pink Sugar Cookie Bars
I’d love to see your gorgeous creations! Snap a photo of your pink sugar cookie bars and tag me – nothing makes me happier than seeing your Valentine’s Day treats. Leave a comment below with your favorite variation or any clever twists you tried. Did your kids go crazy for the sprinkles? Did you try a fun new topping? Share your experience and rate the recipe – your feedback helps me create even better treats for you. Happy baking, sweet friends!

Valentine’s Day Pink Sugar Cookie Bars
Ingredients
Equipment
Method
- Preheat the oven to 350°F (175°C). Grease a 9×13-inch baking pan and line it with parchment paper.
- In a mixing bowl, cream together the butter and sugar until light and fluffy.
- Add the eggs, vanilla extract, and almond extract. Mix until well combined.
- In a separate bowl, whisk together the flour, baking powder, and salt. Gradually add this to the wet ingredients, mixing until just combined.
- Add the pink food coloring and mix until the dough is evenly colored.
- Press the dough into the prepared baking pan. Sprinkle the Valentine’s Day sprinkles evenly over the top.
- Bake for 20-25 minutes, or until the edges are lightly golden. Let cool completely before cutting into bars.
